Analyst: "If Tesla is serious about going into the mass market, they’re going to have their head handed to them"

Why Electric Vehicles Have Stalled : The New Yorker

“The one company that’s been able to succeed so far has been Tesla,” he said. “They’re not selling to normal consumers, but to the people who already have a Porsche in their garage. If Tesla is serious about going into the mass market, they’re going to have their head handed to them.”