Apocalypse Fatigue: Losing the Public on Climate Change by Ted Nordhaus and Michael Shellenberger: Yale Environment 360

Perhaps we should give the American public a little more credit. They may not know climate science very well, but they are not going to be muscled into accepting apocalyptic visions about our planetary future — or embracing calls to radically transform “our way of life” — just because environmentalists or climate scientists tell them they must. They typically give less credit to expert opinion than do educated elites, and those of us who tend to pay more attention to these questions would do well to remember that expert opinion and indeed, expert consensus, has tended to have a less sterling track record than most of us might like to admit.

When Good Companies Go Alarmist - The Oregon Catalyst

Corporations like Nike, Apple and Exelon subsequently left the Chamber of Commerce for a number of reasons. “Saving the planet” is probably not one of them.

As it happens, Al Gore is a member of the board of Apple, and Apple’s Chief Operating Officer, Tim Cook, sits on the board of Nike. So it should be fairly obvious why Nike and Apple are supporting cap-and-trade. Nike’s and Apple’s manufacturing bases also lie mostly outside the United States and would be unaffected by a cap-and-trade program. Thus, both Nike and Apple can project a “green” image for their young, environmentally conscious consumers and gain a market advantage by supporting a program that could hinder their U.S.-based competitors.