While Beisner believes the media in general tend to favor the global warming activist position, as a former journalist himself, he understands why the tendency exists.
"Bad news is good news, good news is no news. That's a fundamental precept of journalism. Bad news sells," Beisner explained.
Cizik, on the other hand, believes that the media gives the global warming skeptics too much attention in the interest of equal time.
"The mainstream press for the better part of 20 years has given them equal time when they didn't deserve it. When the arguments weren't really compelling, the press has always been willing to say, 'well the other side of the argument is ...' as if that side has equal weight to it."
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