Revkin (again) on Gore's ad blitz

Here.

Excerpt:

John P. Murry Jr., an associate professor of marketing at the University of Iowa who has studied public service advertising, said the campaign might be spending too little.

“I think the global warming project media budget should be 10 times as high,” he said. “Both Coca-Cola and Pepsi spend over a billion dollars each year to promote brand preference for soft drinks. In this light, the $100 million per year to change our lifestyles seems pretty small.”