What Your TV Is Telling You to Do - WSJ.com

NBC Universal's Shows Are Sending Viewers Signals to Recycle, Exercise and Eat Right. Why?
...NBC Universal planted these eco-friendly elements into scripted television shows to influence viewers and help sell ads.

The tactic—General Electric Co.'s NBC Universal calls it "behavior placement"—is designed to sway viewers to adopt actions they see modeled in their favorite shows. And it helps sell ads to marketers who want to associate their brands with a feel-good, socially aware show.

Where is the fuss over the UN climate talks?

Today, one of the most important meetings in our history begins, though you probably wouldn't know it.
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National Academies of Science from the US, UK, Australia, India, China and others, have confirmed that climate change science is as settled as it gets — as certain as the science linking smoking to lung cancer and HIV to AIDS. Climate change a reality that's already affecting Australia and the rest of the world.
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Ellen Sandell is the general manager of the Australian Youth Climate Coalition.

Boyer returns to talk about cap and trade

[Ron Boyer, chief operating officer of Surefire Strategies] also revisited the claims of Al Gore and his movie, “An Inconvenient Truth,” saying that his findings were based on the skewed numbers and temperature readings. He gave many examples of Gore’s use of the alleged skewed numbers and the actual numbers.

Climate change: has the IPCC lost some of its credibility?