Climate [Scam]: Richard Branson's Carbon War Room Announces Nominees for the Gigaton Awards - Ecocentric - TIME.com

If you're going to lead, then you need to identify some leaders. That's what the Carbon War Room will be doing at Cancun. On December 4, as part of the World Climate Summit—a side event focusing on role of business on global warming—the Carbon War Room will launch the Gigaton Awards, which will honor individual companies across six major sectors: consumer discretionary, consumer staples, energy, industrials, telecommunications and utilities. Carbon War Room released the nominees today—mostly big names, like Toyota, Coca-Cola and 3M—basing the selections on emissions reductions over a year by year basis. But the individual winners will be selected by an independent mix of business and outside names. Winners get a trophy designed by Yves Beharfounder of the San Francisco design studio fuseproject—that contains a chunk of carbon inside a transparent case. Each winner will get to keep the trophy for a year before handing the award off to next year's winner—sort of making the Gigaton Award the Stanley Cup of green business.
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Branson has had bold green ideas before—he's invested in next-generation biofuels for his Virgin airline fleet and has offered millions in prize money to anyone who can solve the climate crisis. Obviously a multi-billionaire who runs a globe-spanning air fleet and owns a private island isn't exactly the traditional model of an environmentalist. But in the global knife fight that is climate politics, it helps to have committed tycoons on the side of the greens—especially if they're bringing good ideas along with their billions.