Warmist Mike Bellamente: "climate change remains such a high voltage issue for people that addressing it as a corporation can no longer be effectively marketed as a benefit to consumers"

Levi’s Quietly Announces Climate Change Strategy

So earlier this month, when Levi Strauss & Company (LS&CO) released their 2012 Climate Change Strategy (view announcement or download the PDF), it seems counter-intuitive that so little media fanfare accompanied the launch. ...Shouldn’t Chip Bergh, LS&CO’s CEO, be out seeking airtime with Good Morning America and the talk show circuit for recognition?

The unfortunate reality is that climate change remains such a high voltage issue for people that addressing it as a corporation can no longer be effectively marketed as a benefit to consumers. If “green” is the darling of eco-marketing, then “climate-friendly” is the egghead sister that no one wants to date. People don’t want to be saddled with the world’s problems when they are out buying jeans. In fact, consumer brands are more likely to risk alienating politically conservative consumers (53% of whom deny global warming) than they stand to gain in boosting sales for demonstrating leadership in corporate responsibility.

Why then, if not for publicity, would an iconic American denim company even bother to publish a climate change strategy? As Chip points out in his opening message, LS&CO. faces “significant business risks, ranging from disruptions to our operations, to the availability of water, and to potential impacts to cotton supply, our core raw material.” This sounds very little like leftist hippie hyper-alarmism and more like an even-tempered, inward-facing business decision aimed at protecting the long-term interests of the company.
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If climate change were considered hip, companies would be tripping over themselves to share their climate change strategies with consumers as a way to sell product...Mike Bellamente is the director of Climate Counts, a national nonprofit aimed at bringing consumers and corporations together on climate change.