The Weather Channel Is Changing The Climate Change Conversation
Just take a look at the Weather Company, the parent company of the Weather Channel and Weather Underground.
"We insert climate into every weather story," says David Kenny, CEO of the Weather Company. "We’re scientific journalists. We start with science and try to tell scientifically based stories. It’s not a political point of view."
The Weather Company does get its share of unpleasant letters from readers and viewers who don’t believe in climate change. But so far, it hasn’t cost the company any advertisers. Kenny realizes that doubters will always exist. But presenting the facts to the kind of broad audience that a station like the Weather Channel has can make an impact.
"If you dig in, [climate change] is kind of irrefutable," he says.