Ivory-bill as a sales tool

Cornell just sent me a mailing urging me to spend $35-$100 to join their Lab. The Ivory-bill seems to be everywhere in this mailing; in the letter, it's mentioned in all three opening paragraphs and two of three closing paragraphs.

Several Ivory-bill pictures are found elsewhere in the mailing, including one on the envelope itself. All are drawings/paintings, except for one photo from 1935.

In my opinion, in sales material like this, it's smart to use a clear 70-year-old Ivory-bill photo, rather than showing some frame captures from the Luneau video...