Friday, November 30, 2007

Another potential solution to "global" warming: convince Canadians to drink warm beer

Excerpts from the story linked here:
The government-commissioned study says the old, inefficient "beer fridges" that one in three Canadian households use to store their Molson and Labatt's contribute significantly to global warming by guzzling gas- and coal-fired electricity.

"People need to understand the impact of their lifestyles," British environmental consultant Joanna Yarrow tells New Scientist magazine. "Clearly the environmental implications of having a frivolous luxury like a beer fridge are not hitting home. This research helps inform people — let's hope it has an effect."

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