"Why the public shrugs at global warming"

Check out this Wall Street Journal opinion piece.

Excerpts:

The secretary-general of the United Nations, upon issuing yet another global-warming report a couple of weeks ago, announced that "we are on the verge of a catastrophe." Kevin Rudd, Australia's just-elected prime minister, has said that fighting global warming will be his "number one" priority. And Al Gore, propelled by his Nobel Prize, still travels the world to warn of doom. His latest stop was the Caribbean, where earlier this month he told a gathering of the region's environmental officials that rising seas, the result of melting polar icecaps, would threaten their island paradise.

And yet the public does not seem to feel all that heatedly about the warming of the planet. In survey after survey, American voters say that they care about global warming, but the subject ranks quite low when compared with other concerns (e.g., the economy, health care, the war on terror). Even when Mr. Gore's Oscar-winning film, "An Inconvenient Truth," was at the height of its popularity, it did not increase the importance of global warming in the public mind or mobilize greater support for Mr. Gore's favored remedies--e.g., reducing greenhouse-gas emissions by government fiat. Mr. Gore may seek to make environmental protection civilization's "central organizing principle," as he puts it, but there is no constituency for such a regime. Hence even the Democratic Party's presidential candidates, in their debates, give global warming only cursory treatment, with lofty rhetoric and vague policy proposals.

There is a reason for this political freeze-up. In "Break Through," Ted Nordhaus and Michael Shellenberger argue that Mr. Gore and the broader environmental movement--in which Mr. Gore plays an almost messianic part--remain wedded to an outmoded vision, seeing global warming as "a problem of pollution to be fixed by a politics of limits." Such a vision may have worked in the early days of environmentalism, when the first clear-air and clean-water regulations were pushed through Congress, but today it cannot mobilize enough public support for dramatic political change.