Monday, December 03, 2007

The media's increasingly desperate attempts to sell global warming

Check out this story, entitled "Global warming and celebrity melt-downs in top Yahoo searches in 2007".

The first sentence:
A review of Yahoo searches reveals global warming, celebrity meltdowns, social networking and a literary boy wizard's final adventure captured mankind's attention in 2007.
More excerpts:
Internet searches revealed a hunger for knowledge about global warming and ways to do something about it, according to Gossain.

Recycling, hybrid cars, solar energy, and former US vice president Al Gore, who shared a 2007 Nobel Peace Prize for his battle against global warming, were among top "green" searches for the year.

"These queries indicate a desire for people to take action," Gossain said. "The issue has clearly gone into the public consciousness."
...
Global warming joined animals, games, dinosaurs and homework subjects in the top ten Yahoo searches by children.
It seems to me that the mainstream media's interest in global warming far exceeds that of the general public.

Check out Yahoo's actual press release on 2007 search trends.

If you look carefully, global warming appears #2 in a list of environmental searches (between "recycling" and "freecycle"); they don't actually say how "global warming" ranks in a list of all searches.

And how about those kids? It turns out that "global warming" squeaked onto their list at #10, behind ultra-hot topics like "George Washington", "Halloween" and "Sally Ride".

Google Trends shows "global warming" searches up earlier this year, but generally down in the last six months. It also shows searches for "global warming hoax" up in 2007.

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