Unclear on the concept

Yet another very odd global "warming" protest is detailed here:

Then just like that, Pastor Morris turned his back and made determined strides across the snowy beach and into the placid, 37-degree lake water.

Grunting could be heard as the priest marched about 20 feet out, then squatted down in the water to his neck. He paused for a few seconds, then rose, and hastened back to shore, flashing the audience a tortured grin.

All was over in less than a minute. Back on land, parishioners and a woman in a polar bear costume covered his dripping body with blankets.

"I'm all numb," Father Morris said, still grinning but in obvious discomfort. "Numb's the word."

Eleven-year-old Cheryl Salinger looked on, never having seen anyone dip into water so cold.