When properly motivated, people will attend your event

On the same day that an underwhelming number of people turned out for worldwide global warming protests, we see this:

Hardy Minnesotans by the thousands braved the cold to audition for NBC's "Deal or No Deal." The goal was to get noticed, somehow.
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Saturday's cold weather didn't keep thousands of Minnesotans away from a chance to win $1 million.

More than 8,000 people began lining up before dawn at Denny Hecker's Inver Grove Heights Toyota dealership to audition for NBC's "Deal or No Deal" game show.