Excerpt:
...almost everything at the key gathering for independent film backed by Robert Redford's Sundance Institute has gone eco-friendly, eco-conscious or just plain eco-crazy.
That idea is true not only for movies, such as director Josh Tickell's "Fields of Fuel" about U.S. dependency on fossil fuels and the potential of bio-diesel to replace gasoline, but for a host of marketers hawking products from environmentally friendly boots to hybrid cars.
Backers of green technologies like Tickell see nothing but upside potential to being at Sundance amid the crush of television and newspaper reporters that turn out annually for the stargazing in this mountain town east of Salt Lake City.
"Sundance is really not about 'Fields of Fuel,' per se. It is about generating awareness in the media about what is possible" to combat global warming, Tickell said.
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