Excerpt:
"When it comes to the visual language of the environment, we are in danger of killing it as a meaningful symbol with visual cliché," said Lewis Blackwell, creative advisor at Getty Images. "The first lesson we must learn in order to grab any attention is to make Death to Environmentalism our mantra and kill off the clichés of ecology."
Rebecca Swift, global creative planning director at Getty Images, warned that pictures of ice caps and polar bears in particular "will not resonate with consumers in the future."
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