Just Don’t Call Him Al

Here.

Excerpt:

Sultan Al Jaber has been making a lot of headlines lately, as head honcho behind a multi-billion dollar effort to build one of the world’s greenest cities out of the hot desert sand of his native Abu Dhabi.

But there are two things he hates being called: an environmentalist and “the Al Gore” of the Middle East.

“I am not an environmentalist,” he said, shaking his heademphatically in an interview in San Francisco. “But I do know to meet the future energy needs we need alternative energy.”
...
Mr. Jaber is CEO of the Abu Dhabi Future Energy Co., an arm of the United Arab Emirates capital’s government. His company is developing Masdar City, which broke ground two weeks ago and when completed in about eight years is to be home to 50,000 residents, umpteen high-tech businesses – all in a walled community that produces zero net emissions.