...at some of the events Thursday, some organizers said they were having trouble just persuading students to pay attention.
Attendance was sparse at tables set up outside UCLA's student union that featured organic cotton T-shirts, laptops set up to calculate carbon footprints and free granola samples.
But inside the building at a session about the economy of global warming, about 50 people listened to a panel of professors and analysts discuss tradable carbon permits and the federal Energy Star power efficiency program.
...
To most students, environmental activism is a good cause, but they are too intimidated or unmotivated to join, Riley said. Several students said they had no idea what the bottle display was about and were too preoccupied to find out.
"Our school has stuff like this happening every day, and it's overwhelming when everyone's pretending that they're saving the world," said Camila Alvarez, a freshman and film major.
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