What happened to Al Gore's $100M ad blitz?

From this October 2007 article:

The former vice president, Oscar-winner and now Nobel Peace Prize recipient is embarking on a climate-change advertising campaign estimated to cost between $100 million and $200 million a year, one of the largest public service campaigns in history. Expect to see television commercials, newspaper spreads and Internet ads popping up in a few months time.

Funded by donations and proceeds from Gore's 2006 "An Inconvenient Truth," the campaign will focus on convincing people that they can do something about global warming.
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The campaign will be created by the Richmond, Va.-based Martin Agency, the same outfit behind Geico's successful caveman ads and UPS' "What can brown do for you."

From a related page here:

...Spending on the campaign, expected to roll out this fall, hasn't been disclosed, but is expected to rival other major social-marketing efforts, meaning it will likely be more than $100 million in measured media.

The request for proposal suggested the campaign, a three- to five-year global effort, will launch online in coming weeks, followed by a heavy broadcast presence.

Over at the Alliance for Climate Protection site, you can view the first ad in the national advertising campaign. With some ominous music in the background, it shows black (the color of Death!) balloons emerging from household appliances.

In not showing black balloons emerging from the noses of puppies or cute human babies, I think the Martin Agency made a good judgment call. Not depicting CO2 as green balloons being hungrily gobbled by beautiful roses or poor people's vegetable gardens was also a savvy touch.

The voice-over is done by Tommy Lee Jones, who roomed with Gore in college and presumably knows a great deal about the weaknesses of climate models.