Monday, March 24, 2008

Gore group will launch climate marketing campaign

From this article:
Al Gore's Alliance for Climate Protection plans to spend more than $300 million over the next three years on a marketing campaign aimed at getting Americans to address climate change. With ads developed by the Martin Agency (the folks behind the Geico cavemen and chatty gecko) and partnerships with grassroots groups, the campaign focus will be on the how-to aspect of cutting greenhouse gases. "Right now, we have incredible numbers of people in the U.S. who say global warming is an important problem that needs to be fixed," says the Martin Agency's Mike Hughes.
Sorry, Mike, but what you've got on your side is only a small number of loud voices.

According to Gallup, the American people rank global warming #9 (and falling) among environmental issues. See this link for more polling information.

On a related note, check out this:
On the environment, [Obama] said his first priority would be dealing with global warming with a cap-and-trade system of reducing greenhouse gas emissions.
If you want to govern as a "man of the people", should your first environmental priority really be the public's ninth environmental priority?

1 comment:

Anonymous said...

or maybe he should just govern by the polls.