President of a a start-up green energy company promotes green energy!

Here.

Excerpt:

He calculated his energy usage, from his flights and driving to his share of the U.S. military's energy usage, and came up with 14,000 watts conservatively, and more likely 25,000 watts, per year. And that's for a man who bikes and takes a ferry to work, and lives in a small house in an urban area.

Griffith says he now has a 10 year plan for cutting his carbon usage down to something closer to 2,200 watts per year, requiring him to eat mostly vegetarian, drive to a surfing spot only twice a year, and flying to Australia to visit his family only every three years.

Griffith only touched briefly on why anyone would actually voluntarily limit their own activities for the abstract good of preventing London from going underwater in 100 years, when all of us will surely be dead.

"If you do what you want to do already, the goal will be reached," Griffith said, referring to eating less, spending more time with family, and living closer to friends.