We're from Nickelodeon, and we're here to "help"

See "Nickelodeon Launches The Big Green Help - An Environmental Pro-Social Initiative for Kids This April" here.

Excerpt:

Half (50%) of kids 8-14 are not sure how to directly impact environmental issues, but approximately 80% believe they can stop global warming...

Rolling out new information and activities from April to December and beyond, the campaign's cornerstone will be the November launch of the first global multiplayer online green game for kids. In the game, players can work individually or team up to "virtually" lower the Earth's CO2 levels. During game play, kids will be challenged to pledge volunteer hours and then follow up by taking actionable steps toward creating a healthy environment in their homes, schools, or communities.

It's odd that Nickelodeon desperately wants to get U.S. kids worked up about global warming, when this issue is tied for ninth (and falling) on the list of environmental concerns for American adults.