And all they had to do was "raise awareness"

From this link:

2008 CLIF BAR “Save Our Snow” Winter Roadtrip Dates:

February 7: Colorado University—Boulder, Colorado
February 9: Winter Park Resort—Winter Park, Colorado
February 10: Copper Mountain Resort—Summit County, Colorado
February 12: Denver University—Denver, Colorado
March 1 & 2: Telluride Resort—Telluride, Colorado
March 8 & 9: Lake Tahoe, California
March 15 & 16: Mt. Hood, Oregon
March 22 & 23: Seattle, WA

Some results are here, in an article entitled "Eight Colorado resorts set snow records".

Note what big-name skiers were saying just five months ago.