"Gore's 'We' Campaign to Pack Digital Wallop"

Gore's 'We' Campaign to Pack Digital Wallop - ClickZ

The Alliance is buying a range of search terms, including "Climate Change" and "Al Gore." A search on the latter turns up an ad with the copy "Stand with Al Gore." The search buy is designed to capture traffic resulting from the campaign's mass marketing efforts and any related media and blog coverage.

Google Trends shows searches for "Al Gore" declining since the peak of carbon dioxide hysteria in early 2007.