Stunt unearthed from facts

Here.

Excerpt:

Our power actually produces just a third of all our greenhouse emissions, which means that the 100 tonnes or so we saved with Earth Hour cut less than 0.0002 per cent of what Australia belches out each year.
And to get even that tiny, tiny saving, look what we had to do.
We had the media giving this stunt non-stop publicity. We had to hold the blackout on a weekend, when most businesses were shut. We cheated by rescheduling our electricity use around Earth Hour—the Sunday Age, for instance, published an hour later to make the hour seem a bigger success.
Yet with all those tricks, and all the gassy PR stunts, we managed just 0.0002 of the 60 per cent cut in emissions Rudd has promised.