Thursday, June 12, 2008

Advice for Al Gore


PROVE IT! Global Warming and the Power of Social Proof « Breakthrough Generation
Perhaps, simply, actions speak louder than words. And we haven’t given the right social clues.

Maybe if Al Gore had delivered the ‘Inconvenient Truth’ while screaming or at least inciting a chaotic scene of fainting, crying and panic from his audience, it really would have dramatically affected public opinion.

Imagine seeing the monotone, dry-as-toast former Vice-President emotionally and emphatically calling everyone to battle. I mean, if you are telling us the world might end and we need to save ourselves NOW, then act like it! Then, at least, we would know how we are supposed to react.

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