Are Brits choosing to ignore the sage advice of Pachauri, Paul McCartney, and PETA?

Animal rights group turns its fire on celebrity meat-eaters - World Politics, World - The Independent

A recent pronouncement from the head of the UN climate change agency that the best thing people can do to halt global warming is to turn vegetarian has taken the debate a step further.

Paul McCartney, a veteran vegetarian campaigner, recently launched "Meat Free Mondays" to encourage meat-eaters to eat vegetarian food once a week, citing the UN's statement as a good reason to forgo meat.

Yet there is evidence that the British public might be rebelling against pressure to cut their meat consumption. Despite the cost of meat hitting a 22-year high, British supermarkets actually report a rise in sales. Waitrose has recorded big year-on-year increases in the sale of most meats, while sales of Asda's "2p sausage" have gone up by 42 per cent.