Thursday, June 19, 2008

As the Earth Cools: What Does it Mean for the Energy Industry?

200806181211 | As the Earth Cools: What Does it Mean for the Energy Industry? | / | Global Warming
Thus, there are now two belief systems about the climate. A largely Western belief system about steady and maybe catastrophic warming and a rest of the world belief system about impending cooling. The former belief system holds human activity responsible. The latter belief system scoffs at the ability of human beings to influence climate cycles. Belief systems, of course, drive policy and strategy which drive investment flows.
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The world has neither the capacity nor the will to change the trajectory of the global climate whether its warming, cooling or oscillating. Both climate belief systems are a form of intellectual and emotional self indulgence by elites. They are a distraction from reality, which is coping with and benefitting from whatever change in climate occurs. Corporate executives who ostentatiously bet their company’s entire strategy and reputation on carbon control will not, at the end, fare well. They are much better off creating strategies, products and services that help people adapt to the weather, not change it. Contingency planning should entail strategic responses to a warming globe, a cooling globe and a globe whose climate reverberates with laughter at human hubris. Human beings are miserable at forecasting but they are pretty good at improvising and adapting. Why not focus on the strength rather than invest so heavily in the weakness?

1 comment:

Lemon said...

Buddy of mine is a pollster. They surveyed 400 F1000 CEO's. Only 4% would support a GHG strategy for their company.