Fewer Willing To Pay Premium For Green · Environmental Leader · Green Business, Sustainable Business, and Green Strategy News for Corporate Sustainability Executives
According to a green survey from Rackspace Hosting (PDF), 44 percent of respondents are willing to pay more for green products and services this year; down significantly from the 59 percent of respondents that were willing to pay more last year. Also this year, only 28 percent are willing to trade server performance for lower carbon emissions.
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