Planet Green's Scheduling Challenge

Planet Green's Scheduling Challenge - 6/4/2008 12:01:00 AM - Broadcasting & Cable

Discovery is hedging its bet that climate change is an issue that will continue to resonate with viewers in the years ahead and that Planet Green will be seen as a part of the solution.

“This is such a big issue for the world -- climate change and the repercussions of it. This is a big investment by Discovery Communications against a big problem,” O’Neill said. “We hope that we can be part of a growing solution based movement here. This is a long road, a long journey, and we’re committed.”