Avoiding greenwash

telecoms.com

Still, it's early days in this industry, and one misplaced greenwash campaign could easily undo all the previous good work. "Greenwash destroys the very market it hopes to exploit," says Futerra. "Surveys in the UK and USA show this undermining of consumer confidence is well underway. In fact, some show that nine out of ten of us are sceptical about green or climate change information from companies and governments." According to Futerra, a whopping 80 per cent of the people want to see companies back up ethical claims with proof.