Gotham Gazette - The Wonkster » Blog Archive » ‘Emotionalizing’ Global Warming
JWT New York, an ad team, has proposed leaving all of the lights on at night on the eighth floor of every building on Park Ave. “If both the Greenland and Antarctic ice sheets melt, sea levels will rise 80 feet, or, in city terms, eight stories,” the group said in its proposal. The idea, which they dub “The Datum Line,” was the winner of the “Concepts” category of I.D. Magazine’s Annual Design Review. (Via Razor Apple)
Posts
No comments:
Post a Comment