How can we convince people that the Earth is overheating when it obviously isn't?

Editorial Notebook - A Disappointing "Truth" - Editorial - NYTimes.com

Nobody said this job was going to be easy. How to get people worked up about a slow-motion global catastrophe, one without explosions, has vexed the best minds of this generation. But Mr. Gore himself has done more than anybody to put global warming on center stage, with just a PowerPoint presentation that became an Oscar-winning movie. So it’s vexing that his new campaign — so far, anyway — seems unlikely to break out of the pack of “green” advertising that, as The Times reported last week, is making consumers bored and skeptical.