Raising a global stink -- chicagotribune.com
One of the company's three local cafeterias, at Wheaton College, went so far as to stop offering cheeseburgers in the all-you-can-eat dining hall. Customers at a small campus grill are reminded that choosing a chicken sandwich instead of a burger can reduce their carbon footprint.
"People still don't get the impact of food as a significant contributor to climate change or the environment in general," said Helene York, who directs Bon Appetit's Low Carbon Diet. "But there are ways big and small that we can change the culture."
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By keeping methane out of the atmosphere, the dairy farmers get to sell carbon credits to companies that fail to meet their pledges to reduce global warming pollution. The arrangement recently netted the Blocks a $24,000 check, and has turned the former climate-change skeptics into true believers.
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