Haute Couture Pretends to Glow Green / Jossip

A show of hands here: Who plans on buying a Louis Vuitton bag because it supports Al Gore's climate change project? How about slapping down an extra 300 bucks for a gold-painted recycling logo on your $2,300 Murakami bag?

The fashion biz, like every other industry, is feeling the push to "go green," which is less about climate change than it is about including warm fuzzies about Mother Nature in your marketing campaign. This means a look book stuffed with descriptions like "organic" and "environmentally sustainable."