I wonder how many polars bears now owe their very lives to this campaign

Is New York a step ahead?

...the city launched its not exactly ubiquitous "Burn Calories, Not Electricity. Take the Stairs!" campaign. ("Killing obesity and global warming with one stone," the New York Times writer Jennifer Lee remarked.) Since May, Frieden's department has been offering a free, green "Take the Stairs!" poster of a little Gumby man walking up the stairs for landlords to place next to their elevators. I have yet to spot one.