Wednesday, August 13, 2008

Remember when global warming was going to kill off the ski industry?

Here's an update:

Skiers will weather lousy economy, survey indicates | AspenTimes.com
Snow conditions were superb in nearly every part of the country last season, with the Rocky Mountains enjoying near-record snowfall after November. As a result, the ski industry had a record season for lift ticket sales. A final audit by Kottke showed that the ski industry topped 60 million skier and rider visits for the first time last winter. That was an increase of nearly 3 percent over the previous record in 2005-06.

“The record season suggests that the industry has enhanced its ability to capitalize on favorable snow conditions, when the opportunity arises,” the Kottke report said.

The report painted an all-around bright picture of the current state of the ski industry: the strong performance last winter was enjoyed by resorts of all sizes in all regions of the country; the sport was drawing impressive numbers of youngsters; and the amount of business from overseas soared.

These are, in fact, the golden years of the ski business right now,” said Michael Berry, president of NSAA, a trade association based in Lakewood, Colo.

No comments: