Suddenly being green is not cool any more | Alice Thomson - Times Online

When David Cameron became leader of the Conservative Party he said that green issues were at the top of his agenda. His slogan for the local elections last year was “Vote Blue, Go Green”. But in the past few months he has realised that voters have lost the appetite for their greens.

He has only given one environmental speech since Christmas. Once he used to talk about putting a £3,000 windmill on top of his house. Now the message is not about conserving the planet but preserving his bank balance. He wears catalogue clothes, grows his own vegetables and holidays barefoot in Britain because it is less extravagant, not because he is trying to reduce his global footprint.

In fact, when the Tory leader's bicycle was stolen a week ago, the message of the story was not how green he was for riding his bike, but how broken our society has become when a politician finds his bike nicked from under his nose.

Boris Johnson was the first to realise that the tolerance for green taxes may have peaked. When he became Mayor of London, he dropped plans to charge a £25 congestion fee on gas-guzzling cars.