KUALA LUMPUR: A young, suave executive in suit and tie talks about rising sea levels as he flounders about in his watery office with cartoonish fish and squids darting past his way.
This comical video on the serious message of tackling climate change is one of the UN's latest efforts used increasingly to reach out to the people.
With youth making up half of the urban dwellers in the world, even giant bodies like UN have to structure their outreach efforts accordingly.
"We have to find out how UN and its organisations can appeal to the young, because if youth are not involved in this, all our solutions to today's problems won't be sustainable," said Lilei Chow.
The idiotic video above is supposed to drive traffic to this "12 simple things" UNDP website.
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