Monday, September 15, 2008

Is Internet use melting the Arctic ice?

Google search finds seafaring solution - Times Online
Data centres consumed 1 per cent of the world’s electricity in 2005. By 2020 the carbon footprint of the computers that run the internet will be larger than that of air travel, a recent study by McKinsey, a consultancy firm, and the Uptime Institute, a think tank, predicted.
To solve this problem, maybe the government should set a mandatory cap of one Google search per individual per day. Through a cap-and-trade system, wealthy people could purchase further search rights from others who choose not to use their full ration. Everybody wins!

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