Making it Cool: Internews Helps Produce Climate Change Series for MTV Viewers - MarketWatch

WASHINGTON, Sept 10, 2008 /PRNewswire via COMTEX/ -- Half a billion MTV viewers around the world will be able to meet five dynamic young innovators in the race to combat global climate change, thanks to an inspiring new series of short films called Element launched today. Produced with the support of Internews ( http://www.internews.org), the Element series is a new package of films and public service announcements launched by MTV Networks International as part of its global climate change campaign, MTV Switch.
"In Element, we've worked to confront both the skeptics who think that climate change is just too big to tackle -- and those who hope that just changing their light bulbs is enough," said Mark Harvey, Internews Europe's Head of Development, who with Emily McDowell is the co-founder and co-producer of Element. He added, "Our five characters are from a new generation of climate activists who will connect with young people looking for those who embody lifestyle change, rather than preach about it."