IAA, UN Officials Meet on Climate Change
NEW YORK The International Advertising Association today led the industry's first meeting with United Nations secretary-general Ban Ki-moon in an effort to rally support for a global communications effort to help combat climate change.
The meeting was timed for the start of both the 63rd UN General Assembly and the opening of the fifth-annual Advertising Week industry event.
According to Michael Lee, executive director of the IAA: "The ad industry is up to the task of making a significant contribution to help change consumer behavior, influence public policy and help the UN make further progress on this issue. The ultimate selling proposition might just be saving the planet."
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