The Man Who Would Save the World - Science - redOrbit
The national advertising budget of the entire environmental movement is probably well under $10 million.April 2008: Gore to recruit 10m-strong green army | Environment | The Guardian
Al Gore yesterday launched a drive to mobilise 10 million volunteers to force politicians to act on climate change - twice as many as the number who marched against the Vietnam war or in support of civil rights during the heyday of US activism in the 1960s.
During the next three years, his Alliance for Climate Protection plans to spend $300m (about £150m) on television advertising and online organising to make global warming among the most urgent issues for elected American leaders.
The wecansolveit.org initiative aims to build up pressure on the next US president to support stringent mandatory emissions controls when they come before Congress, and take a leadership role at the renegotiation of the Kyoto treaty.
Environmental activists yesterday described the plan as the most ambitious public campaign launched in the US.
"The resources are completely unprecedented in American politics," said Philip Clapp, of the Pew Environment Group. It is equally ambitious in targets.
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