NBC Universal's heroic new effort to convert "Ghost Hunters" viewers into CO2-phobics?

Breaking News - 'GREEN IS UNIVERSAL' LAUNCHES NEW CAMPAIGN: "GREEN YOUR ROUTINE"

Unprecedented Number of NBCU Talent Unite Behind Single Cause In Green TMYK PSAs

New York, NY- November 11, 2008- "Green Is Universal" today announced the launch of a new consumer campaign, "Green Your Routine," which will roll out across the entire company during "Green Week," a massive, multi-platform programming and community affairs effort beginning Nov 16th - 23rd. Throughout the week, 42 NBCU brands will feature 150 plus hours of environmentally themed programming across the company's television and digital platforms.
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SCI FI will air "Lost City Raiders," an original movie set 40 years after the cumulative effects of global warming. In addition, it will air new green-themed episodes of "Cha$e," "Ghost Hunters," "Stargate Atlantis," and "Sanctuary." SCI FI's "How You Can Save The World" blog, www.howyoucansavetheworld.com, will also be green-focused.

They did something similar last year - NBC's "Green Week":  - Nov. 13, 2007

Interestingly, when I asked Zalanick where she anticipated the most push-back about Green Week, it was this same internal group. "There's no one more cynical than a disgruntled group of large conglomerate employees. They have had many, many, many mass e-mails and initiatives. The longer they're here, the more they say, 'I've seen things come, I've seen things go.' So we have a great challenge to be very real."