GE Gets the Climate Change Scam, Do You?

All businesses have a managerial and fiduciary obligation to assess their business strategy to determine whether such opportunities exist for them. As John Woody and I outline in our book from Harvard Business Press, Climate Change: What's Your Business Strategy?, you need to look closely at how your company will be affected by a market price for carbon in the present, near future, and long-term; and you need to decide how to position it to take full advantage of those developments.

Three Key Steps

It is important to understand three key steps in preparing for and capitalizing on the issue of climate change....

Played correctly, carbon markets are an opportunity at profit generation that offers great potential, as international compliance markets take hold and carbon becomes an international commodity.

Going forward, just how large could the worldwide carbon market get? Some estimates range from $100 billion to $3 trillion per year by 2010 after the United States enters international trading schemes.

"Fair and balanced" coverage from some idiot at the ars technica news desk

While their nominations have been praised by many in the scientific community, some groups are less pleased. According to the Washington Post, noted pseudoskeptic think tank the Competitive Enterprise Institute (which received large amounts of ExxonMobil money in return for denying anthropogenic climate change) has already decried Holdren as an "extremist" and a "ranter."