Saturday, December 20, 2008

Lack of global warming hits Hollywood: Snow Cools Off Hot Holiday Box Office
SATURDAY AM: The weather outside is frightful -- snowstorms, followed by more cold and snow, in the Midwest and East -- on this weekend before Christmas. So very early numbers for the three big movies opening in wide release in some major markets Friday looked severely lower from Hollywood predictions. To give you an idea, here' are top DMA percentage changes from last Friday: New York -45%/wk, Philadelphia -18%/wk, Toronto -45%/wk, Detroit -32%/wk, Boston -81%/wk.
New Storms, Arctic Air on the Way
Another winter storm will cross the Midwest into the Northeast over the balance of the weekend, followed by a blast of arctic air. Meanwhile, a storm that will create blizzard conditions in the Northwest could cause trouble in the Midwest Tuesday and the East Christmas Eve day.

The Midwest and the East will barely have time to dig out from the snow and ice that blasted the regions on Friday before the next system moves through by Sunday.
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While several feet of virgin powder snow is gold to backcountry enthusiasts, the NWAC warns, "This 'bottomless fluff' has resulted in some difficult travel conditions as well as a potential for 'Non-Avalanche Related Snow Immersion Death' (NARSID), in which a fall into the bottomless powder can be life threatening due to an inability to quickly get out of the snow and resulting snow inhalation and possible asphyxiation."

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