April '08: Gore to recruit 10m-strong green army | Environment | The Guardian
Al Gore yesterday launched a drive to mobilise 10 million volunteers to force politicians to act on climate change - twice as many as the number who marched against the Vietnam war or in support of civil rights during the heyday of US activism in the 1960s.Note how the recent web traffic for "wecansolveit.org" is LESS than the traffic for climate realist site wattsupwiththat.com
During the next three years, his Alliance for Climate Protection plans to spend $300m (about £150m) on television advertising and online organising to make global warming among the most urgent issues for elected American leaders.
The wecansolveit.org initiative aims to build up pressure on the next US president to support stringent mandatory emissions controls when they come before Congress, and take a leadership role at the renegotiation of the Kyoto treaty.
(As far as I know, wattsupwiththat has a $0.0 budget for television advertising and online organising.)
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3 comments:
Those commercials were annoying.
I never saw any "wecansolveit" advertising. Either I'm not in their target market and they did not advertise on media that I'd see or hear. Or, perhaps most of the ad budget went to "admisistrative costs" and very little to actual advertising, eh?
Wonder what that traffic spike at wecansolveit last October was all about? What ever it was, seems it led to some kind of anti-tipping point.
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