Media coverage affects perceptions of climate change

Dr Gavin explains: "Our research suggests that the media is not treating these issues with the seriousness that scientists would say they deserve. The research company lpsos-MORI found that 50% of people think the jury is still out on the causes of global warming. The limited amount of media coverage - which tends to be restricted to the broadsheets - means that this statistic is unlikely to alter in the short-term.

"Climate change, therefore, may not be high enough on the media agenda to stimulate the sort of public concern that prompts concerted political action. The media may well continue to focus its attention on health, the economy or crime, thereby drawing public attention away from the issue of climate change..."

Good luck with that - Amazon.com: How to Live a Low-Carbon Life: The Individuals Guide to Stopping Climate Change: Chris Goodall: Books