National Grid’s Virtual Polar Bear Inspires Users to Reduce Their Carbon Footprint

WALTHAM, Mass.--(BUSINESS WIRE)--It began innocently enough. In May 2008, National Grid launched its new interactive Floe Web site, www.nationalgrid.com/floe, and people across the world started to log on. They played games, adopted virtual polar bears, and started making pledges to take easy, everyday actions to decrease their carbon footprints.

What started as fun and games spawned a revolution...

So did the Arctic alarmists miss their daily two hour swim again?

When we set off this morning the visibility was appalling, which makes life pretty uncomfortable. Martin summed it up by saying it’s like being in a milk bottle, looking out. A very lumpy, icy milk bottle I’d add.
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After we’d stopped and put up the tent Pen went out with the drill and worked until late. We were all exhausted and the temperatures dropped back again, from -24 degrees C to -34.