Because the devil is in the "details": I had missed this earlier

The answer, Mr. Perkowitz said in his presentation at the briefing, is to reframe the issue using different language. “Energy efficiency” makes people think of shivering in the dark. Instead, it is more effective to speak of “saving money for a more prosperous future.” In fact, the group’s surveys and focus groups found, it is time to drop the term “the environment” and talk about “the air we breathe, the water our children drink.”

“Another key finding: remember to speak in TALKING POINTS aspirational language about shared American ideals, like freedom, prosperity, independence and self-sufficiency while avoiding jargon and details about policy, science, economics or technology,” said the e-mail account of the group’s study. [via Heliogenic Climate Change]

MUST SEE VIDEO: Inhofe Calls EPAs Endangerment Finding a Ticking Time Bomb | Climate Realists

Take time out to see this YouTube from James Inhofe

CONTROVERSY AT MAJOR CONFERENCE REVEALS RIFTS IN INTERNATIONAL EARTH SCIENCES COMMUNITY ABOUT CLIMATE CHANGE CAUSES | Climate Realists

May 3, 2009: New video highlights geologists dissenting from climate catastrophism during the 33rd International Geological Congress Oslo 2008 (August 6 - 14, 2008), Oslo, Norway.